Back in the 1960’s, a small firm in Hong Kong – the Great Wall Plastics Factory – created a dirt-cheap 120 camera called the “Diana.” Crafted entirely of plastic, each camera cost about a dollar. As a mainstream product, the Diana was pretty much a failure – and was discontinued in the 1970’s. But like any superstar cut down in their prime, the Diana’s posthumous appeal skyrocketed. As a cult artistic tool of avant-garde and lo-fi photographers, it was a rousing success. They loved its soft & dreamy images, super-saturated colors, unpredictable blurring, and random contrast. Diana shots are raw & gritty, with a character all their own. In short order, the Diana rose to prominence as one of the most treasured and sought-after cult analog cameras from the late 70’s onward.

Ever look at a majestic classic car and wish that you could walk down to the dealership and pick up such a beauty brand new? That pretty much summed up the feelings of the analog photographers at Lomography when they came across the Diana. Who could resist the charms of its plastic body? How could one not absolutely love its lo-fi masterpiece photos? Something so beautiful, so classic, and so crucial to the world of analog photography shouldn’t have suffered such an early demise. And since they had the means, the knowledge, and the opportunity to rebuild the Diana from the ground up (with a few extras tossed in) – the Lomography Diana+ was born in 2007. The Diana’s original charms (radiant color-dripping lens, soft-focus surprises, all-plastic body, dead-simple shutter) were expertly duplicated to provide the authentic look n’ feel of the original. On top of that, new Pinhole & Endless Panorama features were added into the mix – paving the way for an entirely new class of Diana images and techniques.

To hold, point, and shoot a Diana camera implies a conscious decision to relinquish control. To concentrate your creative powers on capturing the moment and telling a story—rather than fiddling with a bunch of knobs and levers. A blurry-soft and dreamy-toned Diana image is more an interpretation of reality than a correct representation of it. In a way, it’s more accurate to compare the Diana to an oily vintage typewriter than to a megapixel machine of today. With each click of the shutter, a moment is captured in a unique and fairly unpredictable way—and a small narrative begins to reveal itself. As the viewer, you’re invited to read into it and interpret it in your own way.

Lomography’s Diana+ and Diana F+ cameras are faithful reproductions of the 1960s classic Diana, with new features added. Now, to commemorate the first stop of the Diana World Tour in Hong Kong, Lomography presents this exclusive limited edition clone of the Diana F+ camera – the Diana F+ Hong Meow.

“Hong Meow“ is the phonetic translation of “Panda“ in Cantonese – Hong Kong’s spoken language. As in neighboring mainland China, the Giant Panda is one of Hong Kong’s most beloved symbols. This collectible was designed by Lomography Asia to provide the same dreamy images that have brought international renown to the Diana camera.

Available online for $89.90 from